Veronica Salazar & La Mision in Saginaw, MI – Top Latino
Saginaw, MI /LWW/ Veronica Salazar Vela, Co-Founder of La Mision in Saginaw, Michigan, has been recognized by the Top Latinos in the 2026 edition.
Founded in 2024 by Veronica Salazar Vela and Rudy Vela, La Misión (“The Mission” in Spanish) serves the Saginaw community and surrounding neighboring communities. Veronica Salazar is a catalyst for change in Saginaw, Michigan. As the founder of La Mision, she has dedicated herself to brightening her community and demonstrating that persistence can truly transform lives. Now in its second year, La Mision has evolved from a hopeful idea into a vital lifeline for hundreds of families, fueled by Veronica’s unwavering belief in the power of positivity and community support.
La Mision originated from Veronica’s vision to build a trusted and transparent organization where the Hispanic community is recognized for its strength, resilience, and positive contributions. Although the organization is rooted in Latino culture, Veronica and her team extend their help to everyone in need. In fact, within the first week of operation, Veronica found herself guiding three Latino mothers, providing not just resources but also advice and comfort as a mother figure. Each day brings new stories, often from women escaping abusive relationships who urgently need support. Veronica and her team are there to donate clothing, locate safe housing, and help these women furnish a new start.
In just one year, La Mision has made a remarkable impact—supporting 575 people through clothing drives and food giveaways, hosting unique fundraisers such as celebrations for women who never had the chance to experience a Quinceañera, and partnering with the Mexican American Council to use their space for community events. Veronica is quick to acknowledge that this rapid progress is not the result of her efforts alone. The dedication of La Mision’s board members and team is the backbone of the organization’s success. Together, they set ambitious goals and tackle them as a unified group.
Veronica’s typical day is filled with deliveries, lunch meetings, and careful planning, all with the aim of strengthening the Hispanic community and bridging cultural divides by offering much-needed resources and opportunities for growth. As La Mision continues growing in its second year, the organization remains focused on giving hope to the community and working collectively to make an even greater difference. Through her passion and relentless advocacy—whether it’s organizing food drives or clothing donations—Veronica Salazar is building a legacy where every person has the support needed to thrive.
If you want to support La Mision’s mission, reach out to see how you can contribute to upcoming drives or donations or visit https://lamisionsaginaw.org.
Together, the community can become stronger and more resilient than ever.
Top Latinos is a prestigious New York publication dedicated to honoring the achievements of the Latino community. They meticulously identify and honor outstanding Latino professionals nationwide who have reached impressive levels of success in their respective fields. By showcasing their accomplishments, they aim to foster growth and appreciation of the Latino industry and culture. Since their establishment in 2010, Top Latinos has been wholeheartedly committed to fulfilling their mission of bringing awareness to the exceptional contributions made by the Latino professional and executive community.
La Mision has made a positive impact in the Hispanic community of Saginaw, Michigan and it’s surrounding communities. La Mision not provides basic necessities like shoes, clothing and coats, but also household goods and large furniture to families starting anew from domestic abuse to house fires. Their co-founder, Veronica Vela has also gone above and beyond in reaching to partnership with other organizations to assure more people are being reached in clothing and food giveaways. Their fundraisers have enriched the Hispanic culture’s in the Quinceneara that older Hispanic women have missed out due to a parent’s loss or family’s income situation at the time. La Mision is just beginning and we are looking forward to much more from them!